Europe’s leading organic child’s food producer HiPP addressed us when their reputation of the high-quality standards producer was in danger. As a result of a plain mistake in Ukrainian legislation the company was forced to withdraw from the shelves a large number of products which contain starch and wheat flour. In one day due to government mistake 60% of child’s food in Ukraine was in danger of withdrawal.

We organized a crisis press-conference of the child’s food producers in only 39 hours. Experts - dietitians and doctors were also present. The problem of the withdrawal of the products from the supermarkets and its consequences for Ukrainian families was covered in 21 TV news reports and over 80 publications in print and Internet media.

Currently, we continue our collaboration with “HiPP Ukraine”, building our relations with mass media in order to spread the word not only about the quality of HiPP products, but also about philosophy and values of the company which has more than 100 years of history of child’s food production.