Reputation Audit allows identifying the information realm where the Client resides. It helps us understand how stakeholders (mass media, partners, shareholders, consumers, market analysts and experts, government officials and suppliers) perceive a company in the context of its market. The method of reputation audit includes a content analysis of publications, telephone and online polls, expert and in-depth interviews. As a consequence the Client gets the document that contains analyzed and summarized materials and recommendations on how to improve the situation.
Since the Ukrainian Internet spread over the number of 10 000 000 users, we have drafted a concept for new media audit which helps find out how a company is perceived on forums, blogs and in comments, posted there, as well as in social networks. The new media audit helps understand by whom, where and what kind of context the company, its products and services are discussed in.
Reputation and new media audit allows setting realistic goals for the further PR activity.
Links:
Article by Taisiya Stadnichenko and Mykhailo Nestor “New media: the talk of the town and accounts” published in The Strategies of December 2009
Clients:
real,- , ITC (CDMA Ukraine), Arzinger, United Nations
